A niche is a box you sit in...
I’ve been thinking a lot about how much the online world pushes us to “find our niche.” Just shrink yourself down. Define it neatly. Package it up. Sell it. Repeat...
But lately, that idea feels so claustrophobic. I don’t want to live inside a niche or a restrictive bubble I crave to burst. If I did I would just go back to working for someone else and do the daily grind. I want to build a world.
A niche is a box you sit in, ready and waiting on the shelf for the right consumers, a world though? That's a place you build for others to enter.
I don’t want my work as a Domme, as a Mistress to be another transactional experience in someone’s scrolling life. I want it to be a home, a place where people come to feel seen, understood, re-wired, and reminded of who they are beneath all the noise of daily life. A place of weight, continuity, and depth.
So I’ve been quietly tearing everything down and starting again. Using my Autumn days and my free time, rebuilding my business from the ground up - not just my offerings, but my entire philosophy. The old and New combined.
Everything I am and offer is being reshaped to belong to the world I’m building.The aim is to no-longer offer just a quick escape, but a deeper experience all round. I’m blending who I am, every aspect of me, my art, my Domme work, my self-expression, my teachings, so that you and others like you can find not just pleasure, but a sense of home within yourselves, and within my space.
This isn’t just about being a Domme or a Mistress for me. It’s more vocational than this. I long to create and hold space for adults to rediscover play, the kind that transforms, heals, and awakens. A place where curiosity and being an adult can coexist, A reminder that we don’t have to lose our sense of wonder just because life filled itself with routine and responsibilities.
I’m no longer interested in chasing the algorithm or trying to fit into the narrow margins of every platform and creator’s comfort zones or rules. My interests lie in building a place worth staying in, something wholely and completely mine...to be shared with those whom it speaks to.
A niche? a niche asks, “Who will buy this?” But a world... A world asks, “Who will live here with me?”
L
Offering to Mistress Lenore, a quiet gesture of appreciation
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Thank you for reading